I believe that Selling is a simple business — simple— but not easy.
Simple; in the sense that we don't have to study like Lawyers, Doctors, Engineers and accountants. Simple; in that all people make the decision to buy based on an emotion, not logic.
Simple; in that if you understand and stick to the basics, you will succeed.
Not easy; in that it requires dedication and commitment.
Not easy; in that you have to see the people, you can't sell from the office.
Not easy; in that you have to handle rejection and not take it personally.
Not easy; in that Selling is not a team sport, it's all up to you and you alone.
When you are in front of the customer, face to face, it's all up to you!!!!
Everyone is depending on you, your company, your customer and your family.
Some sales trainers complicate things unnecessarily. Too many skills, too many systems, and too many things that keep you in the office doing admin instead of doing what you should be doing.
Selling; face to face selling!
As long as you sell to a "People" the simple basics of selling will work.
Selling is a process and as long as you follow the logical steps, you will be on your way to becoming a Sales Professional.
"I hate the word REP!" Rep is short for representative; a representative represents their company and does not sell. Anyone who is responsible for getting their companies products or services sold to the customer is a Salesperson, someone who uses skills and techniques, someone who makes things happen, someone who deserves recognition and someone who should not be called a REP!
A Professional Salesperson is Responsible, Accountable and Proud — A "R.A.P." and not a REP!
You are Salespeople, be proud of it and insist on being called Salespeople!
Should you wish to find out more about Ray Patterson, visit
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